Anik Singal Inbox Blueprint Email marketing is really popular these days. In fact, many prospective customers use email as their preferred way of contacting a business. However, when email isn’t used correctly, it can alienate prospects from a business. Keep the following email marketing dos and don’ts in mind.
There are definitely certain things you want to do anytime you are marketing via email. Those email marketing dos can often mean the difference between succeeding and failing with your email marketing campaigns.
The main thing is to always ensure my review blog that every individual you send marketing emails to actually has opted into being on your email list. There are very strict spam laws in place.
Second, be sure to format your Anik Singal Inbox Blueprint 2.0 marketing emails correctly. There should be four major parts to a marketing email. The first part is the heading. That’s the first thing that a subscriber see so it is important that it catches their attention. Some good attention grabbers include “7 best ways,” “check this out,” or “how to.” The second part is having a short introduction to your marketing email that generates interest. Focus on something your ideal prospect needs to have solved. Examples include “Would you like to have extra time to spend with friends and family?” or “Sometimes there aren’t enough hours in one day,” The third part is a list of benefits that comes from using your service or product. For instance a list of benefits someone can receive from your home business opportunity may include: 1) being able to replace their full time job by working for themselves, 2) cut the number of hours they have to work in half to have more time to spend with their family, etc. The fourth and last part of the marketing email should be the call to action. Some call to action examples include “Call today” and “For more information, click this link.”
Third, always ensure that your marketing emails have the same appearance as ones you would send to a friend. Honestly, most people hate marketers. They don’t want to get more marketing emails in their inboxes. However, they do like having personal friends. So be sure that your emails are personable. Your emails shouldn’t be addressed to a group. When emails are addressed to a group it makes them seem like they are coming from a mass marketing campaign.
It is easy to read my review blog and follow these basic email dos. Your email marketing results will definitely improve as long as you follow them. Now we need to cover email marketing don’ts. If you commit any of the following email sins it can alienate some of the prospects who are on your list.
First, don’t ever use carbon copy (cc) when you are emailing to your list. When you do this, everybody on the list will see everyone’s email address. That is definitely a great way to get people on your list mad at you. When you cc your list other marketers can also get a hold of the email addresses and try selling to your list subscribers. Use blind carbon copy (bcc) instead. That will help to protect the identity of those on your email list.
Second, don’t send links to individuals who haven’t asked for them. You should use your email list to first build rapport with your prospect. Engage them and have the prospect ask to see your link.
Third, make sure not to use marketing hype. Your Anik Singal Inbox Blueprint 2.0 emails should look professional. Refrain from using loud colors and large bold letters. The kind of marketing that you do will dictate the kind of people that you are able to attract.
Contacting your lists of prospects and customers and staying in touch with them can be done easily by email. However, in order for your email marketing efforts to be successful with your list, there are some basic email marketing rules that you need to follow. Hopefully, this article has been able to help you understand email marketing dos and don’ts a little better.